week2 - Don't give me wrong signals
Pretty signages makes us happy.
I tried to find signages that gives right signals and which is not doing.
This is a curry restaurant in Park Slope. They attracted me for 3 reasons and I think those really well represent the value that this restaurant wants to convey.
1. They are not using neon light. As I mentioned above, neon gives the feeling or modern, city, and artificial feeling. Instead of that, they are using a lamp that can shed light on the signage from the top. (and see how the lamp also looks so classy.)
2. Material. They used hardwood and engraved the letters on it, not printed on it.
3. Handwriting typography. Not only because this is handwriting, this specific handwriting is giving the feeling of relexation and composure.
All of these factors, light, material, and handwriting makes you feel that this cuisine is authentic, organic, and slow-life oriented.
Most of the signs that I saw tried to avoid too much complexity. Complexity hinders you read the signage and get information in a short time. However, this sign shows the very opposite way also works! Not only the sign is filled with letters, the proposition and fonts they are using make us imagine the era of superheroes, by using the cliche of old news papers layouts.
On the other hand, it is much harder to find 'totally failed' signs. It is easy to find just ugly signages but most of them are still doing their jobs.
It is a typical parking sign that giving wrong signals. This just doesn't let you read it. All the small letters and so many things going on here. On the top of that, all the fonts are in the same size, so we don't know which information is much worth to focus on.
This one is much better signage for sure. ->
This one is a total disaster. I can feel where they are coming from though. Now it is much more legible since I took a picture, but I couldn't read it when I found it. Sorry for them, but the place wasn't on business now. (See the Rental for lease sign at the right bottom.) I cautiously assume that their sign would be a little bit responsible for that...
So a plumbing & heating corp., architect studio and a renovation company were using one space together. I guess they overlapped blueprint pattern to show their expertise. However, it spoils the legibility. It is interesting that the renovation company got the best font for that. (Maybe we can guess the relativeness between their business and aesthetics.) but the 'Aladdin' is really hard to read because of its font and the backgroud.