This work criticizes and calls attention to the cruelness of trophy hunting, which is hunting wild, endangered species just for having fun. Each image looks beautiful at a glance, but they are originally produced from disturbing and showing off photographs. Inspired from the similarity between the image conducting the process of kaleidoscope and trophy hunting, since it dulls and deludes its nature and by deconstructing object repetitively.
1.When a user research some ‘disturbing’ key words, such as fur rug, ivory, trophy hunting, foie gras, or kopi luwak, the server collects record of research keyword and trigger the campaign banner. 2.While the user is browsing the website, an enticing banner advertisement appears on the website. Using very tempting and attractive visual images, banner advertisement deludes user to click the banner. 3.As the user clicks the banner, banner image split and rotate. When it turns out to the original disturbing image, the campaign gives the message to stop those act, trophy hunting in this case.
Personal artwork at Artphil Institute Graphic Artwork, Campaign/UX Design Professor Chaenny Rhee August 2015